by Angela McKay | Aug 22, 2011 | Lasso Team, News
Frank Torres, based in Houston, joins Lasso Leadership Team to accelerate aggressive U.S growth plan. Lasso Data Systems Inc., the leading designer and developer of cloud based “on-demand” CRM (Customer Relationship Management) homebuilder software for the...
by Karen Sequeira | Mar 7, 2011 | CRM Software, Lead Management
At Lasso, one of the responsibilities of our marketing team is to think about and determine the best way to communicate with our leads and prospects. These registrants are in our database because they either viewed our online demo, subscribed to our quarterly...
by Angela McKay | Jan 28, 2011 | Lasso Tips, Lead Management
We all know that a lead nurturing strategy is an important part of new home sales. Not all leads are ready to make a purchase right away and there needs to be a strategy in place to help them through the process to become “sales-ready”. The challenge comes when we...
by Dave Clements | Dec 17, 2010 | Lasso Tips, Lead Management
Recent posts discussed two core CRM fundamentals; use CRM software to capture all leads, and standardize on a sales ratings system. Let’s now delve into the importance of identifying where your leads are coming from and how having the knowledge of which marketing...
by Dave Clements | Dec 10, 2010 | Lasso Tips, Lead Management
The following post was originally published on Homebuilders.com A recent post spoke to the necessity to make certain that every lead, regardless of source, is captured into a central CRM system. A next step is to establish some standards and rules that will be become...