The Lasso Blog
Five Reasons You Should Be Using Social Media
Today's guest blogger is public relations, social media and marketing expert Carol Morgan. Today's marketplace looks drastically different than it did 20, 15 or even five years ago thanks to advances in technology. However, with the rise in technology also...
Builder Tech Returns to PCBC in San Diego
The Builder Tech team is back! And we’re so excited that PCBC 2013 is right around the corner. This year, Builder Tech is sponsoring two fantastic, must-attend events. On Thursday, June 6, PCBC presents the first ever Digital Technologies Forum. Hosted by Mike Lyon of...
Thanks to Royal Oaks Homes
We would like to say a big “Thank You” to Matt Riley of Raleigh-based Royal Oaks Building Group. Matt was kind enough to film this thoughtful testimonial video about his experience implementing and using Lasso CRM software. Through a collaborative discovery process,...
The Latest in New Home Financing | Lasso Webinar with Anthony Grasst
With the rapidly evolving real estate market and constant changes in new home financing, sales professionals need to be equipped with the very latest information. To help prepare you to educate and influence your buyers, HomeStreet Bank’s Anthony Grasst returns to the...
Jeff Shore New Home Sales and Marketing Summit 2013
The housing market is radically rebounding and momentum has up-shifted in just about every market across the country. So the question is, how do you excel while you simultaneously accelerate? If you’re looking to maximize both profits and market share this year,...
How to Market New Homes to REALTORS
Many of us are intently focused on building our prospect databases and implementing effective consumer marketing programs to sell our homes, and rightly so. But we must not overlook another import customer, the outside real estate agent. Studies show that between 63...
New Home Sales Training: Listen to What You’ve Been Missing
Today's guest blogger is new home sales speaker, author and educator, Myers Barnes. This blog post was originally published 2/19/13 on the Myers Barnes Blog. We are bombarded by messages wherever we go. As a result, we tend to tune things out. The problem is, we...
Creating a Lasso Shortcut on Your Phone or Tablet
Having information available at our fingertips is a necessity these days. Most of us have our phone or tablet with us all the time and rely on the ability to look up, search and perform actions on these devices throughout the day. So here’s a quick tip that some of...
Upcoming Lasso Webinar with Design Expert Jane Meagher
One of our favorite webinar presenters is back! Jane Meagher, national design studio and homebuilder marketing expert, will lead a discussion on Tuesday, April 23, 2013 on the Five C’s of Influence. In this 45-minute, online workshop, Jane will demonstrate how we can...
A Sales Center with a Different Purpose
We love sharing our clients’ successes and this one is close to home . . . right here in Vancouver, BC. Our client, Parklane Homes, has created a Presentation Center that is not meant to sell homes . . . that’s right, it’s not a sales center of the standard variety! ...
New Email Marketing Whitepaper from Lasso CRM
Cut Through the Clutter, the newly-published whitepaper from Lasso CRM, guides readers step-by-step through the process for planning, creating, and analyzing a successful marketing email in the new home sales industry. This document demonstrates the value in planning...
Be BOLD. Sell Big. Lasso Webinar with Real Estate Sales Expert Jeff Shore
Real estate sales expert Jeff Shore returns for another interactive and informative webinar with Lasso CRM on Wednesday, April 3, 2013. In this 45-minute session, Jeff will answer the elusive question, “Why do some sales professionals excel where others falter?” He...
Transform from Manager to Coach with Leadership Sales Coaching: The Seminar
On April 23-24, 2013, Jason Forrest of Forrest Performance Group will lead an interactive seminar in Dallas, TX that will change the way you view sales management. Geared to new home sales managers and directors, Leadership Sales Coaching: The Seminar will cover 15...
Getting the Most from Your CRM System
During the recent Lasso webinar with online marketing expert Mike Lyon, Mike said something that really stuck with me. He was discussing how to create and implement a successful online lead follow-up process when he said, “CRM is the process.” In other words, using...
New Home Feed’s Banner Network means More Exposure for Builders
New Home Feed (NHF), whose mission is to get users’ new homes in front of prospects, has just announced a new technology that will generate even more exposure for home builders. NHF now has the ability to turn listings into scrollable, clickable banner ads, and...