The Lasso Blog
Entering the Connectivity Age of Communication
Today’s guest blogger is new home sales and marketing strategist, Mike Blake. This post originally appeared on The Blake Group Blog. I think we can all agree that the use of the Internet to access information has not only changed how we acquire and consume products,...
Jeff Shore on Growth vs. Simplicity
Jeff Shore and his panel of residential real estate experts are gearing up for Accelerate 2013: The Jeff Shore Sales and Marketing Summit, August 15-16 in Downtown Austin. One of the many topics of discussion will be growth vs. simplicity, and breaking through the...
7 Steps to Rapid CRM Success [White Paper]
With the increasing roles of the Internet and online marketing in new home sales, more home builders and developers are turning to CRM as a means to capture, nurture and convert more prospects. But the key to a effective CRM program is successful deployment. In the...
Using Social Media to Market New Homes: Part 2
In this two-part series, we'll look at some of the major social media channels and how you can use them to effectively market new homes. Last month, in “Using Social Media to Market New Homes: Part 1,” we discussed using Facebook, Twitter and Google + to...
Impress Your Prospects with New Technology from Focus 360
Before a home buyer prospect sets foot in your sales center, she has probably researched your community on the web, checked consumer review sites for others’ opinions, read your latest e-newsletter on her mobile device, set up an appointment via email, and used GPS...
5 Reasons Why Blogging is Good for Home Builders
You’ve heard the statistic. Ninety percent of homebuyers today start their research on the Internet. That means they are actively looking for interesting, relevant and informative content that will help in their decision-making process. There are some great ways to...
Myers Barnes and Mike Lyon to Deliver Superior Sales Management Conference
On November 4th and 5th in Virginia Beach, VA, new home sales strategist, educator and author Myers Barnes presents a sales leadership conference designed to help you achieve the ultimate goal of profitability. Superior Sales Management in an Up-Swing Market is geared...
Rev Up Your Social Media with Expert Carol Morgan
We are so excited to welcome back marketing, PR and social media expert Carol Morgan to the Lasso Webinar Series! Carol, managing partner of mRELEVANCE, LLC, is a highly sought-after strategist in the new home sales industry. She has recently published her third book,...
Updates to the Email Client in Lasso Communication Center
At the beginning of July, we will be releasing a new email client in Communication Center. If you send individual emails within Lasso – either at the Registrant Profile or in Communication Center, you will notice some changes to how it looks. What are the benefits?...
Recap: Builder Tech Party at PCBC 2013
This year for the Pacific Coast Builder’s Show (PCBC), the City of San Diego promised great weather, an educational tradeshow, and opportunities to meet new and existing friends. It did not disappoint! On Thursday, June 6, over 100 new home industry executives and...
Bridging the Gap Between Marketing and Sales
Working in the new home sales industry, you’ve undoubtedly heard the story before. The sales department says that marketing doesn’t generate enough qualified leads. Marketing rebuts that sales isn’t doing enough with the leads they have. As an executive, how do you...
Lasso CRM Reports Strong Momentum in New Client Subscriptions Continues in 2013
CRM and Lead Management Software becoming main stream for builders and developers across North America Vancouver, Canada (June 7, 2013) – Lasso Data Systems, the recognized leader of Customer Relationship Management (CRM) solutions for the real estate home building...
Using Social Media to Market New Homes: Part 1
In this two-part series, we’ll look at some of the major social media channels and how you can use them to effectively market new homes. As marketing and social media expert Carol Morgan said in her latest Lasso CRM guest post, “…with the rise in technology also comes...
What Do I Do with Unqualified Leads?
Recently at Lasso, we launched an initiative to thoroughly scrub our database. We went through almost every registrant and updated notes, ratings and contact info, and merged duplicates. There were some prospects, however, who weren’t ready, willing or able to...
Lasso Webinar: How Mystery Shopping Can Give Sales Agents an Edge
Lasso is excited to welcome Jay Schulman of The New Home Sales Connection to the Lasso Webinar Series! Jay has over 25 years of experience in the new home sales industry, and his mystery shop/sales training business is one of the largest in the mid-Atlantic. In this...