The Lasso Blog
The New Rules for New Home Sales Conference
New home sales strategist Myers Barnes and Internet sales pro Mike Lyon are teaming up to present The New Rules for New Home Sales, a sales conference March 3 & 4 in Virginia Beach geared exclusively to salespeople, sales managers, and online sales counselors....
See You in Vegas! Lasso Events at IBS 2014
The International Builders’ Show is just around the corner - February 4-6 in Las Vegas - and the Lasso team can’t wait! We always enjoy meeting new people and seeing good friends, so we’re excited to be either sponsoring or participating in several events this year....
The TRUTH About Honest Feedback | Webinar with Melinda Brody
The only way for salespeople to improve is to be able to handle direct, honest feedback on sales performance, and as a manager, there is an art to delivering feedback so it is HEARD. On Thursday, January 23, 2014, video mystery shopping and sales training expert...
Image Not Displayed: How Recent Google Changes Impact Email Marketing
Google has rolled out a new set of Gmail changes that will impact marketers’ access to certain email metrics, like open rate. Until recently, when a Gmail user received an email from a marketer, the user had to click to “display images below” from the marketer’s...
Starting the New Year with a Clean Database
It’s almost a new year, and if you’re like most folks, you’ve already made a list of resolutions that will help you be a healthier, happier person in 2014. Now, have you also made a list of professional resolutions? You know, goals that will help you become more...
Happy Holidays from Lasso!
We’d like to take a moment to wish you Happy Holidays and say “Thank You” for being a client, supporter and friend. We are fortunate to work with the best in new home sales and marketing, and look forward to helping you meet and exceed your goals in 2014. In the...
A Gift 10 Times Over: Stepper Custom Homes Gives Handmade Quilts to Help Families in El Salvador
We are fortunate to work with a dynamic and talented group of homebuilding professionals. Our clients wow us daily with their passion, dedication and innovation within the industry, and at times they overwhelm us with their commitment to community. Stepper Custom...
Video Mystery Shopping: You Had Me at Hello!
Today's guest blogger is video mystery shopping expert, sales trainer and author, Melinda Brody. This post originally appeared on Melinda's Blog. In Chapter 2 of my new book, They Said What??!! Behind the Scenes of 25,000 Undercover Video Mystery Shops, I talk about...
Never Judge an Email by its Open Rate
This post originally appeared on RealEstateCRMSoftware.com. You’ve spent hours crafting a beautiful email to your database. You’ve tested it, got the right balance of text and images, it’s been designed for mobile, and you’ve even created a couple of different...
Using CRM Data to Connect with Prospective Homebuyers
This post originally appeared on Homebuilders.com. In a recent blog post, we discussed the kind of information sales agents should enter into their CRM systems to make the selling process more meaningful for homebuyer prospects. In addition to price point, floor plan...
Kerry Mulcrone presents “The Brand Called YOU!” Dec. 12
As salespeople, we’ve all heard the adage, “People buy from people they like.” But how exactly do you get people to like you? It’s all about identifying your brand and telling your story. On December 12, 2013, award-winning motivational presenter Kerry Mulcrone...
92 Percent of Homebuyers Conduct Their Searches Online
A survey released last week by the National Association of REALTORS® reveals that more home shoppers than ever are using the Internet during their home searches. According to the 2013 NAR Profile of Buyers and Sellers, 92 percent of prospective homebuyers shopped...
Improving Efficiencies with Homebuilder CRM
Two weeks ago, Myers Barnes posted this article on his blog discussing four ways to plug homebuilder profit leaks. Point number four was all about improving efficiencies, which got me thinking - this, in a nutshell, is exactly what CRM helps to do. Here’s what Myers...
5 Types of Content for New Home Websites
In a recent blog post, we discussed the changes Google made to their search algorithm, making keyword and SEO tactics less effective. They’ve coined this latest update “Hummingbird,” and it is meant to deliver more relevant, useful search results to Google users. So,...
How to Shorten the New Home Sales Cycle
In the new home sales industry, we’re constantly holding out hope that the next prospect who registers online or walks into the sales center will write a contract and close within 30 days. While that does happen every now and again, the equally imperative task should...