The Lasso Blog
Why You Should Use Your Corporate Email Address for Mass Mails
There are a number of free email services such as Yahoo, Gmail, Hotmail and AOL that are easy to sign up for and simple to navigate. If you use one or more of these accounts in your personal life, you may be tempted to extend their use to professional communications...
Kerry Mulcrone and Mollie Elkman Deliver Next Fresh Perspectives Webinar
We’re still buzzing from the excitement of the kick-off webinar for the Fresh Perspectives series, and we’ve already got another fantastic one coming your way! On Thursday, April 24th at 9 a.m. Pacific/12 p.m. Eastern, Kerry Mulcrone of Kerry & Co. and Mollie...
Cracking the Code on Today’s Homeowner and Buyer [Webinar]
Lasso is pleased to partner with GuildQuality to offer a unique webinar on understanding homeowner and buyer preferences. On Tuesday, April 15th at 4 p.m. EDT, we will participate in an hour-long panel discussion with Sabal Homes, Goodall Homes, and Schaeffer...
![Lasso CRM has Gone Social! [VIDEO]](https://lassocrm.com/wp-content/uploads/2014/04/Snip20140407_111-400x250.png)
Lasso CRM has Gone Social! [VIDEO]
We are excited to announce a new software feature from Lasso CRM! Social Connect is a new tool that automatically searches for your prospects’ active social sites, and feeds them right into the Registrant Profile page. Build deeper relationships where your prospects...
CRM is Not Just Software
This article was originally published on Homebuilders.com. In the Lasso CRM white paper, 7 Steps to Rapid CRM Success, Lasso CEO Dave Clements wrote, “Technologies like CRM are not intended to replace people, but the companies who leverage technology for their people...
Carol Morgan and Meredith Oliver Kick Off Fresh Perspectives Webinar Series
On Wednesday April 9, Carol Morgan of mRELEVANCE and Meredith Oliver of Creating WOW Communications kick off the first in a series of six webinars covering a full range of new home sales and marketing topics. Using dozens of real-world examples in “Your Website: The...
Fresh Perspectives: New Webinar Series with Lasso and PWB
Lasso is thrilled to partner with NAHB’s Professional Women in Building (PWB) to bring you a brand new webinar series highlighting the latest trends and strategies for new home sales and marketing professionals. Fresh Perspectives is a series of six breakthrough...
How to Create a New Home Sales Process
A Customer Relationship Management (CRM) system for new home sales is a highly effective tool to implement and keep track of your sales processes, but many ask the question: How do I create a sales process in the first place? While it’s easy to send a “Just touching...
2013 Survey Reveals Less Follow-up and More Opportunity for Builders
The results of the 2013 Online Lead Follow-Up Survey are in, and they are surprising! Last year, many home builders and developers saw higher numbers of qualified traffic due to improving market conditions. Also, according to the National Association of Realtors®, 92...
Is it Time for a New CRM System?
This blog post originally appeared on www.Homebuilders.com. Customer Relationship Management (CRM) has become indispensible to a successful new home sales and marketing program. Homebuilder CRM is not only a tool to capture and convert online leads, but also to...
Mike Lyon | 5 Proven Ways to Convert More Leads
FACT: 92% of homebuyers in 2013 used the Internet during their home search.* <Tweet This> FACT: Fewer builders in 2013 followed up with online leads than the previous year.** <Tweet This> What does this mean for you? On Thursday, February 20, online lead...
LassoU: Complimentary CRM Training Webinars
As part of our LassoU education offerings, Lasso will begin running regularly scheduled CRM training classes. These sessions are ideal for both existing users and those new to an organization who may have missed initial training. The first set is scheduled from...
![Recap: BuilderNet at IBS 2014 in Las Vegas [SLIDESHOW]](https://lassocrm.com/wp-content/uploads/2014/02/BuilderNet-Las-Vegas1-400x250.jpg)
Recap: BuilderNet at IBS 2014 in Las Vegas [SLIDESHOW]
On Wednesday, February 5 Lasso CRM and Builder Designs hosted a cocktail party during the 2014 NAHB International Builders’ Show (IBS) in Las Vegas. Over 150 guests mingled in the Palmer Room of the Wynn Hotel while enjoying cocktails and hors d’oeuvres. A mix of...
Getting Your Sales Team to Use CRM
For many new home sales agents, populating a CRM system with prospect data isn’t the most exciting task. Many sales pros are extraverts who would much rather have a face-to-face conversation than enter information into a computer. In some cases, agents will hold...
Why CRM is So Much More than Contact Management
Myers Barnes said recently in this video that “Selling on-site has changed more in the last three years than it did over the previous 50.” He is spot on. Today, 92 percent of homebuyers shop online, consumers are better informed than ever, and they expect...