by Kelly Linhares | Jun 11, 2019 | Email Marketing, Marketing
There are varying opinions on the importance of adding a preheader to your email template. When done right, it is not necessary to add a visible line of text at the top of your email, but it is very important to pay close attention to how this omission appears in your...
by Kathy Thomas | May 2, 2019 | Email Marketing
As sales and marketing professionals, we’re always searching for better ways to craft the perfect email – one that leads the reader to take the action you want. Whether it’s to come to your open house, read more about your project or community, or connect...
by Thais Cuffy | Nov 2, 2017 | Email Marketing
Email Marketing Fast Fives | Article #6 Lasso’s monthly blog series, Email Marketing Fast Fives, explores best practices in email design, list management and deliverability in 5 easy tips per article. While open rate is not the only metric you should pay...
by Thais Cuffy | Aug 14, 2017 | Email Marketing
Email Marketing Fast Fives | Article #4 Lasso’s monthly blog series, Email Marketing Fast Fives, explores best practices in email design, list management, and deliverability in 5 easy tips per article. Nobody wants to think about failures when sending marketing...
by Thais Cuffy | Jul 10, 2017 | Email Marketing
Email Marketing Fast Fives | Article #3 Lasso’s bi-monthly blog series, Email Marketing Fast Fives, explores best practices in email design, list management, and deliverability in 5 easy tips per article. Before an email is even designed, list building is the most...
