by Heidi Schroeder | Nov 9, 2021 | Email Marketing
Marketing and selling new homes has its share of challenges, but effective email communication doesn’t have to be one of them. As a consultant at Lasso, I get asked about this topic a lot. How frequently do I email prospects? What should I say? How do I get into their...
by Kelly Linhares | Aug 10, 2021 | Email Marketing, Lasso Software, Lasso Tips
An effective email is like the human anatomy. There are many different parts that operate together to ensure a healthy outcome. To better explain, I’ve broken up the email I created in the first part of this series into three sections: The head, the body and the foot....
by Kelly Linhares | Jul 7, 2021 | Email Marketing, Lasso Tips
As someone who has used a lot of email template builders (I mean, a LOT), I get it. Learning the ins and outs of another editor can seem daunting. Lasso’s Design Editor lets you create simple, mobile-friendly email templates with ease, but with a bit of know-how, it...
by Kelly Linhares | Jun 9, 2021 | Email Marketing, Lasso Software, Lasso Tips
There are two camps of people when it comes to the importance of the “View in Browser” link in email marketing. Some believe it is an outdated practice, no longer needed for today’s tech savvy readers. Others think including the link ensures that the full version of...
by Kelly Linhares | Oct 5, 2020 | Email Marketing, Lasso Tips, Marketing
My early morning ritual is to pour myself a coffee and sort through the dozens of marketing emails that I receive daily. Some of them I look forward to reading, others I haven’t yet bothered to click the unsubscribe button. For those that lay in between, grabbing my...